This was a project I worked on during my internship at the Belgian creative agency "Escritoire". Our client, a new media production company "Hyphen Media" contacted us to create their logo and business cards. I had the opportunity to work on this project, so I created this brand identity for them.

Brand identity is the cornerstone of a company's presence in the marketplace. It encompasses the visual, auditory, and emotional elements that make a brand distinct and recognizable. A strong brand identity helps businesses stand out in a crowded landscape, creating a consistent image that resonates with customers and fosters loyalty. It communicates the company's values, personality, and mission, serving as a bridge between the business and its audience. A well-crafted brand identity can evoke positive emotions, build trust, and influence consumer behavior. By maintaining a cohesive and memorable identity across all touchpoints, companies can create a lasting impression, differentiate themselves from competitors, and ultimately drive long-term success.