We had the pleasure to work with François Peyranne during a one-month workshop. Our task was to find a song title and create a campaign with the song title as a tagline. My group chose two songs and created two campaigns. The first one is "Smooth Criminal" by Michael Jackson for a smoking-prevention association and the second one is "Sound of Silence" by Simon and Garfunkel for ear plugs.

Directing a photoshoot is an exhilarating experience filled with creativity, collaboration, and excitement. It's like being the conductor of an orchestra, orchestrating every element to create a harmonious and visually stunning symphony. From conceptualizing the theme and mood to coordinating with models, stylists, and makeup artists, directing a photoshoot allows me to bring my vision to life and see it unfold before my eyes. There's a thrill in guiding the team through the process, offering direction and encouragement while also remaining open to spontaneous moments of inspiration. Watching as each element comes together—from the perfect lighting and composition to the genuine expressions and emotions captured on camera—is incredibly rewarding. Every photoshoot is a unique journey filled with unexpected challenges and delightful surprises, and the sense of accomplishment that comes from successfully bringing a creative vision to fruition is truly unmatched. It's this blend of creativity, collaboration, and spontaneity that makes directing a photoshoot not just fulfilling, but downright fun.